SWEETRIOT WEBSITE

Task: To capture the diverse, colorful way Sweetriot engages local farmers around the world to bring deliciously beautiful chocolates to the market. The Sweetriot brand has a wonderful story from beans to bar, so the colors and illustrations needed to be visually appealing to reflect their energy.

Core words: 

Energetic

Artistic

Fresh

The very first image that a viewer sees upon landing on the site needed to be bold and colorful and to clearly state the message "Spread Chocolate Love" so the viewer instantly knew that Sweetriot is all about chocolate, love, and spreading both around the entire world! 

The tagline was carefully thought out to reflect Sweetriot's mission while being as short and sweet as possible. It is hand lettered to achieved a layout that was playful, yet flowed together nicely. My sketch was traced in Illustrator where I made the secondary elements to bring out the bold colors used in their packaging. The shapes that make up the pattern for the background are all reflective of the cultures of the various countries where Sweetriot sources their chocolate.